One of the biggest reasons flats do not sell online is wrong pricing. Many owners either overprice their flat due to emotional attachment or underprice it out of fear—both lead to losses.
In this 2026-ready guide by FlatBazar.com, you’ll learn how to value your flat correctly before listing online, so you attract genuine buyers and close deals faster.
Pricing your flat correctly helps you:
Get genuine buyer enquiries
Reduce long waiting periods
Avoid repeated negotiations
Sell at a fair market value
👉 Overpriced flats get views but no calls. Underpriced flats sell fast—but at a loss.
Most owners make the mistake of checking online asking prices. These are often inflated.
Ask local brokers about recent closed deals
Compare sale prices in the same society or nearby buildings
Focus on transactions from the last 6–12 months
Recent sale prices reflect the real market value.
Your flat should be compared with similar properties, not premium or cheaper ones.
Carpet area / built-up area
Floor level and view
Age of the building
Amenities (lift, parking, power backup)
Condition of the flat
Even a difference of one floor or parking can change value.
In 2026, buyers are cautious and well-informed.
Ask yourself:
Are many flats listed in your area?
Are buyers negotiating heavily?
How long are similar flats staying unsold?
High supply means competitive pricing is required. High demand gives you better control.
Two identical flats can have different values.
Fresh paint
Renovated kitchen or bathroom
Well-maintained interiors
Repairs are pending
Flat is rented with difficult exit
Legal or society issues exist
Honest adjustment avoids deal failures later.
Never list at your final price.
2–4% above your expected selling price
Large buffers (10–20%) scare away serious buyers and delay sales.
Statements like:
“I bought it at a high price”
“This flat has memories”
“My neighbour is asking more”
…do not matter to buyers.
Buyers only pay for current market value, not past cost or emotions.
Before publishing your listing:
Share the price with a trusted local expert
Compare response to similar listings
Be ready to correct price within 2–3 weeks if enquiries are low
Early correction saves months of waiting.
1️⃣ Recent sale price of similar flat
2️⃣ Adjust for floor, size, condition
3️⃣ Add 2–4% negotiation buffer
4️⃣ Test market response
This method works in most Indian cities.
✔ Right price attracts serious buyers
✔ Market value is dynamic, not emotional
✔ Correct pricing saves time and stress
At FlatBazar.com, we help flat owners list smarter by sharing simple, honest real estate education.
Read more seller education guides on FlatBazar.com